Attitudes and cognitive organization

Author(s): Heider F


A logical discussion of the interaction of causal unit formations and attitudes is presented. The hypothesis is stated that: (a) a balanced state exists if an entity has the same dynamic character in all possible respects and (b) in the case of three entities, a balanced state exists if all three relations are positive in all respects, or if two are negative and one positive. After a discussion of examples, it is concluded "that a good deal of inter-personal behavior and social preception is determined—or at least co-determined—by simple cognitive configurations.

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