Author(s): Parasuraman AP, Zeithaml VA, Berry LL
The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is largely undefined and unresearched. The authors attempt to rectify this situation by reporting the insights obtained in an extensive exploratory investigation of quality in four service businesses and by developing a model of service quality. Propositions and recommendations to stimulate future research about service quality are offered.
Referred From: https://www.jstor.org/stable/1251430?origin=crossref
Author(s): Hinsz VB, Tindale RS, Vollrath DA
Author(s): Cannon BJ, Salas E
Author(s): Dechurch LA, Mesmer-Magnus JR
Author(s): Austin JT, Vancouver JB
Author(s): Agazarian Y
Author(s): Clarkson MBE
Author(s): Eddy ER, Tannenbaum SI, Mathieu JE
Author(s): Anderson N, West MA
Author(s): Wheelan SA, Hochberger JM
Author(s): Palanski MS, Kahai, Yammarino F
Author(s): Berson Y, Halvey N, Shamir B, Erez M
