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Changing the track in music and misogyny: Listening to music with pro-equality lyrics improves attitudes and behavior toward women

Author(s): Greitemeyer T, Hollingdale J, Traut-Mattausch E

Abstract

Past research has provided evidence for the notion that media exposure may increase negative attitudes and behavior toward women. In contrast, little is known whether media exposure may also improve people’s images of women. In fact, four studies tested and found support for the hypothesis that listening to music with proequality lyrics is causally associated with positive attitudes and behavior toward women. These effects appeared to be unaffected by arousal and mood properties of the songs used and were not due to differences in liking. Thus, the current set of studies successfully extends the media exposure literature into the domain of positive attitudes and behavior toward women.

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